Anyone who works in CBD or cannabis knows that government regulations make it challenging to advertise these products. We’ll show you how we advertised compliant CBD ads using Google ads or Facebook ads and other Search Engine platforms in the following sections.
- Making CBD ads that are compliant
- Getting Compliant CBD Ads on Google and Facebook: Four Basic Elements
- Are there any other places to advertise cannabis besides Facebook and Google?
- Make your CBD Ads a success.
Disclaimer: Without proper experience and knowledge, you can risk your website or account. You’ll learn to do that with us.
Here are some tips for making CBD ads compliant on any platform.
How to Make Compliant CBD Ads
State cannabis laws typically manage online advertising rules due to CBD’s continuous federal Schedule I classification. As a result, they vary from state to state. When you plan to run online ads visible to consumers in different states, it can be confusing.
In a strange twist of fate, most cannabis legislation is very similar to those approved successfully in the past. So there are only a few universally applicable rules regardless of where your CBD oil ads will appear. Advertisements for cannabis generally feature the same basic provisions for copy, including:
- We do not offer wellness or medical advice.
- What is not permitted is Kids-related topics (cartoons, comics, etc.)
- Its products do not make false or misleading claims.
- This is not an endorsement or a testimonial.
- The product does not emit any emissions.
- Advertisements for products must state “For Adult Use Only.”
Four secrets of compliant CBD ads on Google and Facebook
There are few differences between platforms when it comes to regulations. Some networks pose significantly more challenges than others. You’ll have a successful advertising campaign on these networks following these four main contributing factors.
1. Ad Copy
It is precious to have a copy of the advertisement. You cannot include specific keywords, such as “CBD,” as each network has its own rules. Your ads will be banned if CBD is mentioned in the ad copy or anywhere in your campaign.
2. Creatives
Included in this are what images you intend to use and the message you intend to convey. If they follow the rules of each platform, they won’t have any problem being creative. Make sure your creatives do not contain any CBD.
3. Landing Page
Marketers cannot effectively manage this part of their campaigns in most cases. From the landing page to the website. There is a good chance that disallowed keywords prevent you from running compliant advertising directly into your website.
Algorithms crawl your site’s landing page, whether it is Facebook’s, Google’s, or Bing’s, and they find non-compliant information.
Ensure you check the source code since Facebook or Google algorithms crawl the code. Your ad will be disapproved if they find CBD or CBD-related keywords.
4. Products
As long as everything else complies, you can advertise your CBD products. You cannot trigger the algorithm if all the other elements are in place: your creative, copy, and landing page.
Is there any other way to advertise Cannabis besides Facebook and Google?
Digital ad networks and, more recently, Snapchat allow cannabis marketers to advertise conveniently on hundreds of popular websites.
Brands can optimize their ad campaigns by using ‘demand-side platforms’ like programmatic advertising networks and developing cannabis-specific technologies that meet the needs of the legal cannabis industry.
Approval is a straightforward process for most programmatic platforms. Your ads can be built based on the platform’s requirements, submitted for approval, and improved if necessary. If your advertisements are approved, you will be able to set your campaign guidelines, as shown here:
- How many people will see the ads? Your company can reach out to potential customers who are 21 and older by using a variety of behavioral data categories.
- In what areas will the ads appear? You will need to geo-target your digital ads. You can also target specific zip codes if your products can cross an international border.
