Running Completely Compliant CBD Ads

Compliant CBD Ad

Anyone who works in CBD or cannabis knows that government regulations make it challenging to advertise these products. We’ll show you how we advertised compliant CBD ads using Google ads or Facebook ads and other Search Engine platforms in the following sections.

Disclaimer: Without proper experience and knowledge, you can risk your website or account. You’ll learn to do that with us.

Here are some tips for making CBD ads compliant on any platform. 

How to Make Compliant CBD Ads

State cannabis laws typically manage online advertising rules due to CBD’s continuous federal Schedule I classification. As a result, they vary from state to state. When you plan to run online ads visible to consumers in different states, it can be confusing.

In a strange twist of fate, most cannabis legislation is very similar to those approved successfully in the past. So there are only a few universally applicable rules regardless of where your CBD oil ads will appear. Advertisements for cannabis generally feature the same basic provisions for copy, including:

  • We do not offer wellness or medical advice.
  • What is not permitted is Kids-related topics (cartoons, comics, etc.)
  • Its products do not make false or misleading claims.
  • This is not an endorsement or a testimonial.
  • The product does not emit any emissions.
  • Advertisements for products must state “For Adult Use Only.”

Four secrets of compliant CBD ads on Google and Facebook

There are few differences between platforms when it comes to regulations. Some networks pose significantly more challenges than others. You’ll have a successful advertising campaign on these networks following these four main contributing factors. 

1. Ad Copy

It is precious to have a copy of the advertisement. You cannot include specific keywords, such as “CBD,” as each network has its own rules. Your ads will be banned if CBD is mentioned in the ad copy or anywhere in your campaign. 

2. Creatives

Included in this are what images you intend to use and the message you intend to convey. If they follow the rules of each platform, they won’t have any problem being creative. Make sure your creatives do not contain any CBD. 

3. Landing Page

Marketers cannot effectively manage this part of their campaigns in most cases. From the landing page to the website. There is a good chance that disallowed keywords prevent you from running compliant advertising directly into your website.

Algorithms crawl your site’s landing page, whether it is Facebook’s, Google’s, or Bing’s, and they find non-compliant information.

4. Products

As long as everything else complies, you can advertise your CBD products. You cannot trigger the algorithm if all the other elements are in place: your creative, copy, and landing page. 

Is there any other way to advertise Cannabis besides Facebook and Google?

Approval is a straightforward process for most programmatic platforms. Your ads can be built based on the platform’s requirements, submitted for approval, and improved if necessary. If your advertisements are approved, you will be able to set your campaign guidelines, as shown here:

  • How many people will see the ads? Your company can reach out to potential customers who are 21 and older by using a variety of behavioral data categories.
  • In what areas will the ads appear? You will need to geo-target your digital ads. You can also target specific zip codes if your products can cross an international border.

Focus on Developing a Solid compliant CBD Ad Strategy

Most cannabis brands cannot run their advertising campaigns using mainstream digital platforms, so they give up on the idea. You can implement effective practices to ensure your cannabis ad campaigns are compliant and successful across many different platforms.

Be where your customers are and where your competition cannot. There is more desire to learn about your brand and product than you think!

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