Promote Your CBD Brand
Promoting your CBD Brand is more complicated than just your normal Google Ad or PPC, this can help you increase engagement and revenue, but it’s no longer just enough to launch these ads, and hope for success when you Promote Your CBD Brand.
Declining organic reach on platforms like Facebook and Instagram makes making money from digital marketing not as easy as just creating high-quality content and distributing it to Promote Your CBD Brand. organically. You need the right advertising and outreach strategies to help you drive traffic to your website.
- Social Media
- Video Marketing
- Email Marketing
Pay-per-click (PPC) advertising involves launching ads on different web pages, with the goal of generating clicks.
A Google search for “CBD oil,” for example, will bring up organic results topped by sponsored results — or PPC ads.
2. Social Media
Using Social media platforms to Promote Your CBD Brand connects brands with billions of people across the world. As GlobalWebIndex found, almost 50% of Internet users research products on social media before purchasing.
CBD Brands would be wise to use social media channels like Facebook, Instagram, TikTok, and Twitter to share their CBD content, generate a social media following, and tap into trends. Social media ads allow customers to buy products right from their feeds, so they don’t have to leave their favorite social media platforms.
Search engine optimization (SEO) allows your website to be found by the right customer atthe right time. By including searchable keywords into your blogs and website copy, image tags, and metadata, you can increase your ranking and your chances of being found in Google search results.
According to research from BrightEdge, organic search traffic increased in over 53% in 2019, outpacing other channels like social media.
Blogging is one of the most cost-effective CBD marketing methods. Blogging can help you establish expertise the CBD industry, become a go-to source for helpful CBD information, and build a CBD community of readers who keep coming back for more content.
5. CBD Video Marketing:
Social Media platforms like TikTok and Instagram Reels are growing by the second. CBD Brands would benefit from creating content that is relevant and trending on these platforms taking advantage of the benefits of Video marketing.
6. CBD Email Marketing
There are over 3.9 billion daily email users across the world, and that number is expected to reach 4.3 billion by 2023. Over 30% of marketers identify emails marketing as their most effective lead-generation source.
Email is an opt-in channel that lets brands and publishers deliver personalized content directly to their audiences inbox.
Brands can use email marketing to share sales, coupons, offers, blog content, and send customers to their product pages.
Product reviews can make or break a brand. 91% of people read online reviews and 84% trust them as much as they would recommendations from friends.
That’s why it’s important for CBD marketers to ensure they manage their review pages on sites like Google, Facebook and Yelp by responding to customers and providing incentives for leaving positive reviews. CBD Marketers can also partner with CBD affiliate publishers, who can write reviews for their CBD products and provide affiliate links to click through and purchase.
Promote Your CBD Brand: Conclusion
If you want to make the most of your CBD advertising efforts when Promoting Your CBD Brand, you need the right strategy.
Ready to learn more? Use these guides to help you build a successful CBD marketing plan.
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